QT Mailbag
I am so excited to present to you my very first mailbag! I love articles where authors and columnists respond to reader feedback, and always thought it would be so much fun to do the same. I had a job in college where I was able to respond to student feedback, and had a blast doing it. Mind you, we are talking about a group of 18-22 year olds writing in to other 18-22 year olds, so it was mostly a contest to see who could out smart ass the other. I am not sure if the other students had fun, but I sure did, especially since in the format we used, I always got the last word. But I digress.
Although, I have to make a small confession before we start; this really is not a true mailbag feature. I have yet to receive any e-mail reader response for my work. I suppose I do not have the readership level of a Bill Simmons or a Gregg Easterbrook to generate such response from people. Most likely not the talent of those gentlemen either, but that is a debate for another day. Perhaps my, at least imagined, legions of fans are merely quiet or too busy to send in their thoughts regarding my half baked ideas. But on occasion I do receive a comment, and I got one recently that provided some good food for thought.
I wrote an article not long ago with a list of observations. Mostly nonsensical stuff that I saw or thought from day to day that I did not have a full idea to write about, but items that I wished to share. It was one of these items that prompted the response. First, let me share that item to refresh memories and in case you may have missed the piece.
Those dolls that eat the fake food and then mess their diaper and you have to change the doll. I do not get those. Are they really fun to play with, or are they a conditioning tool for girls for later in life?
And now, please read the response from a loyal reader.
Kyler422 wrote: HEY. #1, "Those dolls that eat the fake food and then mess their diaper and you have to change the doll." is a sentence fragment. ALSO! #2, Boy is that a sexist thing to say!!!
First, regarding point #1, I know, it is a sentence fragment. While I have improved upon my grammar skills greatly since beginning this endeavor, I still from time to time flash my grammatical ignorance. There was more than one reason I spent a large portion of my free time a few months ago re-editing previous posts, and right at the top of the list was correcting bad grammar. But considering the cost of subscription for this blog, I’d say everyone is getting their money’s worth.
Moving on, and gaining more than an ounce of seriousness, to point #2, Kyler422 makes an excellent point and raises a more than a few questions. Is this a sexist remark? It very well could be. I am a man, and do view things from a male perspective. Just because I do not understand the doll or the point of said doll does not make it bad or wrong. Also, even though I may prefer to enjoy toys centering around fictional worlds and imaginary space battles, that does not mean I should demean or look poorly upon toys that fall outside of this realm. Toys such as this doll, which requires care and attention, could go a long way toward fostering an environment of caring and responsibility, something my Darth Vader action figure never could. My own perspectives could lead me toward a lack of understanding toward the experiences of others. Plus, never having been a young girl, I do not have any basis for what a young girl may enjoy or like. But pondering this, I have come up with a few questions of my own.
My first question came when thinking about the doll itself and those who manufacture them. I began to wonder if the behavior of the toy companies were sexist in how they operate. After all, the doll teaches how to care for an infant and is marketed directly to girls. As I did some research into the doll, I found an interesting factoid regarding two companies that make such dolls. Neither seem to have much female representation in their upper echelon, which makes me wonder if they have a proper perspective in the first place when creating toys for girls.
Zapf Creation makes a doll called New Baby Born, which falls into the category of these dolls. They work in conjunction with MGA Entertainment, which lists the doll as part of their product line. The CEO of MGA is a gentleman who also sits on the board for Zapf Creation. Zapf’s entire board in actuality is an all male board. Yet their entire product line represented on their website is geared toward girls, including one product called My Model, where the child playing with the toy can experiment with different fashion looks.
Hasbro also makes a version of the doll, calling theirs Baby Alive. Hasbro touts on the page for the doll all of the awards it has won, including the NAPPA Awards Honors Family Fun Grand Prize Winner & Top 10 list (#5) and the Creative Child Magazine Seal of Excellence Award in the Dolls for Preschoolers Category. The president and CEO of Hasbro is also a man, as are 10 members of their 12 person board of directors. And just to point out an annoying item, finding out who is actually running Hasbro from their website is a bit difficult. For some reason, they have the information buried under several layers of web pages and it took a bit of sleuthing to find out who exactly is in charge over there. Makes me wonder if it the site is badly designed, or carefully constructed.
These two companies seem to have a heavy male influence in charge of the direction of their companies, and simultaneously on toys marketed and sold to girls. If my point of view regarding this doll is sexist for merely being from a male perspective, a hypothetical point and one which I am not dismissing as possible, then possibly these gentlemen could be hamstrung by the same problem. And they are in charge of creating toys for children.
But while looking at the toy companies, and perusing their product lines for both boys and girls, a few other questions rose to the surface. Is it not more sexist for these companies to market the dolls only to girls and not both girls and boys? If the dolls are as good as advertised and award winning, then should not boys get the benefit of learning and growing from them as well? Should not young boys learn the importance of caring for a child? Should they not have the opportunity to see all the different paths available to them in their life? Should we not encourage them that they can be child care professionals? After all, we could always use a few more caring and responsible men around.
And conversely, should we not encourage young girls that they can be scientists or politicians or race car drivers? Should not any child, either male or female, have the opportunity to explore all avenues of life, especially those traditionally reserved for the opposite gender? Cannot a little girl wish to strategize and plan corporate takeovers? Cannot a little boy wish to care for and nurture a child?
Many strong and brave women have struggled and fought, and continue to struggle and fight, for true equality between the sexes in this country and around the world. And while there has been many inroads made, the truth is there is still a divide between the genders. While now in our society we regularly see women in positions of power and influence, they are not as numerous as they could or should be. The Hasbro board of directors is a perfect example of this. If a company is making toys for both girls and boys, should there not be equal representation of each gender on their board?
My original thought behind the observation was to point out something that struck me upon seeing the advertisements for the doll. The commercials for the product all show little girls doing a variety of motherly activities with the doll. I wondered if these activities really were fun for children, and whether it was limiting for girls to be playing with toys that placed them only in traditional female roles. Is it not rather presumptuous, and potentially sexist, to put the onus of the role of motherhood upon young girls before they have grown up and are able to make decisions on their own about what they want to do with their lives? If they wish to be mothers or corporate leaders or astronauts, should we not give them the choice to decide which path, or paths, are best for them? Should we not give them every opportunity to show them all of the paths they can choose?
Another thought popped into my head as I perused the product lines of a few of these companies, all of which are divided into sections dedicated to either boys or girls. Which is more sexist, my half baked question regarding a doll that allows little girls to be pretend mothers, or companies that market items like strategy games to boys and toy ovens and pretend babies to girls? Should not all toys be marketed to both, potentially opening up creative ideas and paths to children of both genders? Mind you, I am not accusing anyone of anything, just merely raising a few questions that came up while pondering the issue. I told you the response provided some good food for thought.
Anyways, most kids when they go to a toy store automatically gravitate toward sections that appeal to them, so ultimately the consumer decides what they want, and companies will happily comply to keep the tills ringing. And most little boys would run in holy terror if you tried to ply a Barbie on them, and the same for little girls if you plopped a Transformer in their lap. Not all for either gender, mind you, but most.
But I think it is a good idea to expose kids to things outside their norm from time to time. Let them see things from a new perspective and allow them to expand their horizons. Me, I think great toys for boys and girls, and ones I like to get for youngsters, are Legos or Lincoln Logs. Both are fun, inspire creativity and not particularly gender specific. Well, maybe the pirate ship Lego set is gender specific. Ok, and a few other sets as well. Forget it; everyone is getting a super ball and a sketch pad from now on.
I hope you enjoyed the first mailbag, I know I did. And a big thank you to Kyler422 for the great comment and inspiring this first offering. And yes, that last sentence is a fragment, I already know.
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